The Bold and the Beautiful show centers around the Forrester family and their fashion house business Forrester Creations. The program features an ensemble cast, headed by its longest-serving actors Susan Flannery as Stephanie Forrester, John McCook as Eric Forrester, Katherine Kelly Lang as Brooke Logan, Ronn Moss as Ridge Forrester and Hunter Tylo as Taylor Hayes. The soap was created by William J. Bell and Lee Phillip Bell as a sister show to their other soap opera The Young and the Restless.

B&B is currently the only American soap opera with a running time of 30 minutes, and the only one to simulcast in Spanish utilizing SAP technology for Hispanic viewers in the United States. Since its premiere on CBS Daytime on March 23, 1987, the show has become the most-watched soap in the world with an audience of an estimated 26.2 million viewers. With the cancellation of Passions on August 7, 2008, B&B retakes its place as the youngest American daytime soap opera still on television, a title it has not held since 1989. As of 2009, it continues to hold on to the second placed position in weekly Nielsen Ratings for daytime dramas.